Armadillo works directly with weavers to ensure they are fairly compensated. This initiative is led by Daniela Quinonez, a finance professional and social entrepreneur. In 2016, Ecuador was impacted by a 7.8M earthquake - the strongest in the past century - and Daniela started Armadillo in response to the damages.

She envisioned a robust enterprise to rebuild depressed economies through collaboration and sustainable tourism, and so she did. Now, Armadillo continues to grow with the mission of working closely with communities to generate a greater and deeper impact.